XPEL and Pfaff Motorsports announce partnership for 2026 IMSA program
Toronto., ON - September 25, 2025 – Pfaff Motorsports, a multiple championship winning GT sportscar team, has announced it will be partnering with XPEL, Inc. (NASDAQ: XPEL) for the 2026 IMSA season.
XPEL is a market leading manufacturer and distributor of protective films and coatings, including paint protection film (PPF), surface protection film, window films and ceramic coatings in the automotive, architectural and marine industries.
The partnership announcement marks a new chapter for Pfaff Motorsports, with XPEL becoming the official PPF provider of the race team. XPEL’s line of products will be used exclusively to keep the Pfaff Lamborghini and Pfaff Motorsports racing equipment protected throughout the 2026 race season. The partnership will introduce the XPEL name to the IMSA WeatherTech championship paddock and help articulate the value of having XPEL’s line of products on the street-going versions of the cars on the track.
“The backbone of every partnership we enter is authenticity. Pfaff Motorsports has proudly used XPEL products to protect our race cars for many seasons and having truth in marketing is an essential pillar for our race team. We are excited to welcome XPEL onboard and are looking forward to hosting guests at IMSA events in 2026,” said Steve Bortolotti, General Manager of Pfaff Motorsports.
“Partnering with Pfaff Motorsports and the GT sports car platform is a natural extension of XPEL’s commitment to showcasing real-world product performance,” said Chris Hardy, VP of North America for XPEL. “GT racing offers the most direct link between road cars and racing, making it an ideal stage to highlight how XPEL products protect vehicles where it matters most. Pfaff Motorsports is an established name in the sports car racing scene and has a proven record of success. The partnership will be a great opportunity to show the IMSA fans how XPEL products can effectively protect the cars on the racetrack – and off of it.”
About XPEL
XPEL is a leading provider of protective films and coatings, including paint protection film, surface protection film, window films, and ceramic coatings in the automotive, architectural, and marine industries. With a global footprint, a network of trained installers, and proprietary DAP software, XPEL is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support, and world-class training. XPEL, Inc. is publicly traded on Nasdaq under the symbol “XPEL”.
About Pfaff Motorsports
Pfaff Motorsports is a Canadian-based championship winning motorsports team that has established itself as one of the most successful sportscar racing programs in North America over the past decade. A professional team in the International Motor Sports Association (IMSA), it has established long-term partnerships with premium brands such as Lithia & Driveway.com, Motul, the Automotive Owned Brands of Canadian Tire Corporation, BASF/Glasurit and FEL.
Pfaff Motorsports’ competition résumé includes historic victories and championships across multiple series. Since joining the top-tier IMSA WeatherTech SportsCar Championship in 2019, the team has won the prestigious 24 Hours of Daytona and twice at the 12 Hours of Sebring, in addition to being crowned the 2022 WeatherTech Championship GTD Pro class and 2021 GTD class champions. It has also won the 2018 GT World Challenge America championship and is a three-time Porsche GT3 Cup Challenge Canada champion.